Unlocking Market Insights: How Key Data Empowers CiiRUS Users to Make Smarter Decisions

Q&A with Key Data

Can you provide a brief background on Key Data and its mission in the vacation rental industry?

"Key Data is the global standard for vacation rental data, and our goal is to help property managers make smart decisions for your business and your owners with the most reliable market insights available. Key Data delivers hyper-accurate local market intelligence, owner retention tools, and performance visualization."

Can you provide some brief info about both of your roles at Key Data and what our customers can expect to hear about from you in the webinar?

"Taylor is the Director of Business Development at Key Data and has been a leader within the company for nearly six years. She has been in the vacation rental industry for over a decade and brings a wealth of knowledge in the space as she works with VR property managers and DMOs daily to further deliver market-level data across the U.S.

Tabatha is the Director of Partnerships and has been with Key Data for almost three years. She also works with VR property managers and Key Data’s integration partners across the globe to further understand what property managers need to succeed."

What insights can CiiRUS users gain by using Key Data alongside their PMS?

"Key Data sources reservation data directly from hundreds of thousands of properties worldwide. Our integration with CiiRUS enables us to benchmark your properties against the market, providing valuable insights into your competitive position.

All historical, current, and forward-looking data from your PMS seamlessly integrates into the Key Data Dashboard. With this information, you can effectively communicate with homeowners, develop strategies to achieve your goals, grow your business, and scale successfully."

What are some key takeaways property managers can expect from the webinar?

"In this webinar, we will explore key metrics that influence your market and portfolio evaluation, including Average Daily Rate (ADR), Adjusted Paid Occupancy, Length of Stay, Average Booking Window, and RevPAR.

We’ll analyze the state of the STR market across the U.S. and Florida, examining regional trends by metric and how they are evolving in 2025. We’ll also discuss how to leverage these insights to make more informed business decisions and offer to dive into your specific markets."

Are there any industry trends or insights that you’re particularly excited to share on the webinar?

"We’re most excited to share the significance of this data and how you can start applying these market insights right away to boost revenue. We've found it incredibly valuable to discuss strategies for optimizing your booking channels, so we’ll definitely cover those, along with how to leverage RevPAR—one of the most powerful key performance indicators—to maximize your performance.

We also look forward to hearing your questions and refining our data to best suit your needs."

Don’t Miss Out!

This webinar is a must-attend event for property managers looking to gain a competitive edge in the vacation rental market. Don’t miss this opportunity to learn from industry experts and apply actionable data insights to your business.

📅 Save the Date: Tuesday, March 11th at 1pm EST
🔗 Register Now: https://events.teams.microsoft.com/event/6b71685b-9303-49c2-bd3f-3be7f9df7a5f@f6b43daf-df3d-40de-962d-cbbf8ebf6bf3

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